I developed a rebrand for Myntra, a fashion and lifestyle e-commerce platform, creating a new visual identity across digital and physical touchpoints (including a custom icon set). The project updates Myntra’s outdated branding with a contemporary look that reflects its diverse, trend-forward offerings. Inspired by Myntra’s origins in personalized gifting, the concept merges individuality with style and is captured in the tagline, “Unwrap your style.”