Delivery Idol
SCADpro × MSCHF
Delivery Idol reimagines delivery robots as competing pop idols in a satirical survival show. Instead of singing or dancing, bots win audiences over by navigating traffic, showcasing personality, and delivering food in style. We produced a teaser and two episodes on YouTube, alongside a custom voting website where viewers eliminated contestants, bringing real audience participation in.
Creative Direction: Boning Yu | Branding/Graphic Design/UI : Thikka Vasireddy | Social Media/Editing: Janeen Abante | Animation: Feifan Li | Motion: Jess Chen, Sarah Zhao | Scriptwriting: Simone Calcote | Web Development: Haoran Wang, Tristan Xu
Delivery Idol Official Trailer
You can watch the first 2 episodes on YouTube: